Maslenitsa is a weeklong celebration before the start of Russian Orthodox Lent. Across the country, pancakes and butter abound during Maslenitsa.
In some parts of Russia, the celebration also involves stunts, like climbing poles erect for this purpose. People who can climb all the way to the top and touch the box win bragging rights.
The star of our video ascended the pole like a champ and touched the box, but during the descend fucked up and fell. He survived the fall, but reportedly suffered multiple fractures.