I like the remark made by Best Gore member @nikish on the video:
It happened in India, where it seems there are many jackets, but no water.
The video shows a man standing on a street being engulfed in flames. I don’t have much backinfo, but this could be a case of self immolation. The witnesses try to use their jackets to put out the fire, which doesn’t do a whole lot as the fire only diminishes because the flammable fluid the man was doused with began to burn out, but it doesn’t goes out owing to the jacket fanning.
Many thanks to @nikish for the video: