According to Best Gore member @sanches80, this incident seems have taken place in South Russia. The videos show the aftermath of a traffic accident, in which a driver ended up trapped inside his car while it caught fire.
The witnesses are trying their best to stop the fire from consuming the vehicle and with it the driver, but that involved spraying the driver with extinguishers till he looked like the Iceman Cometh.
One more video filmed when the flames seem to be more under control. Props to @sanches80 for this one: